TikTok is influencing your bookshelf
We’ve all been there, mindlessly scrolling our FYP, then suddenly come across a #BookTok video. Whether it is a creator holding a stack of books with their spines hidden, a trending sound paired with “Reading List”, or a review of a new release, BookTok readers stop and mentally (or physically) write down new titles for their TBRs.
BookTok is one of the most reliable places for readers to find the latest news, reviews, and trending books in any genre. It’s where bookish people go to find the next popular book, track what genres are on the rise, and find their next read.
For those readers who don’t spend hours on the BookTok tag, here are some of the most popular BookTok trends shaping today’s booklists.
#BookTokMadeMeBuyIt & #BookHaul
Even if you’ve never filmed a video for this trend, chances are your bookshelf shows its influence. The #BookTokMadeMeBuyIt tag isn’t about impulse purchases or reading FOMO. Its the place to find the popular, trending books everyone is talking about, from genres you love and genres you haven’t explored yet.
Not in Love by Ali Hazelwood
Powerless by Lauren Roberts
Bury Our Bones in the Midnight Soil by V E Schwab
Funny Story by Emily Henry
Find Indie Authors
BookTok is the perfect place to follow self-published indie authors. Some trending authors catch the eye of traditional publishers, giving them opportunities to write even more. Legends and Lattes, by Travis Baldree and Atlas Six, by Olivie Blake are two well -known examples of how important word-of-mouth recommendations are for writers.
For Whom the Belle Tolls by Jaysea Lynn
Quicksilver by Callie Hart
Butcher & Blackbird: The Ruinous Love Trilogy by Brynne Weaver
Romantasy Beyond Maas
Romance and fantasy have always been intertwined. But authors like Sarah J. Maas and Rebecca Yarros created reading trends that lead to the creation of a new sub-genre: Romantasy! BookToks most influential trend has drawn new readers into the fiction section.
When the Moon Hatched by Sarah A Parker
Silver Elite by Dani Francis
One Dark Window by Rachel Gillig
Reader Recommended Booktok Booklists
Unlike traditional recommendation lists, BookTok lists are created by readers, for readers. Their curated stacks highlight trending tropes, popular themes, and the best authors, making them feel personal and authentic. They are a trusted way to find recommendations shaped by genuine enthusiasm for every book.
The Great Alone by Kristin Hannah
Just for the Summer by Abby Jimenez
One Golden Summer by Carley Fortune
YA Romantasy & Enemies to Lovers
Young adult fiction is always trending on BookTok. Often influenced by popular trends in other genres, right now, YA is all about fantasy romance. Trending YA romantasy today includes a fantastic setting, an enemies-to-lover romance, and a protagonist who knows what they want. Throw in a morally grey love interest and it’ll be a bestseller.
Assistant to the Villain by Hannah Nicole Maehrer
Heartless Hunter: The Crimson Moth: Book 1 by Kristen Ciccarelli
Divine Rivals by Rebecca Ross
Books-to-Television Adaptations
One popular BookTok conversation has everyone cracking the spines of their next favorite TV show. From classic fan favorites to trending new releases, adaptations gives stories a second life. Book to television adaptations, such as The Summer I Turned Pretty, Wheel of Time, and The Perfect Couple, are exciting readers and viewers alike.
Iron Flame by Rebecca Yarros
We Were Liars by E Lockhart
The Housemaid by Freida McFadden