<h1>The Evolution of Beauty and its Impact on Culture and Fashion Today</h1>In recent years, the beauty industry has shifted the conversation towards the individual in a way it hasn't done before. While people, and women in particular, have historically been enticed into this industry to achieve relatively rigid ideals set by society, the current conversations brands and consumers are establishing embrace individuality and celebrate what it means to be beautiful.<h3 style="text-align:center;"><a href="http://bookfinity.com/book/New%20Beauty%3A%20A%20Modern%20Look%20at%20Beauty%2C%20Culture%2C%20and%20Fashion/9783899558609" target="_blank" rel="noopener noreferrer">The New Beauty: A Modern Look at Beauty, Culture, and Fashion</a></h3>by Gestalten - Molvar, Kari<figure class="image image_resized" style="width:50%;"><img data-ot-ignore src="https://CWSImages.ingramcontent.com/cdsImages/imageloader?id=nzlE6286ob1MdfGb49+06owULPWZyrSQddLfQkKV28fjJYFyUXNP2vwOb/wapZ6ocoOY4oRzudaP7gLTTrJtYLVfVVWpMMdgc1kGyFfeyMoHicjDerQtM9YET40gzQXtc7Fg+ufPOajO/AaxBB1BxNE2gZQ0LKhNulXeYys0Tx0=&amp;size=640" alt="isbn: 9783899558609,template: list"></figure>In recent years, the beauty industry has shifted the conversation towards the individual in a way it hasn't done before. While people, and women in particular, have historically been enticed into this industry to achieve rather rigid ideals set by society, the current conversations brands and consumers are establishing embrace individuality and celebrate identity. From using makeup as a means to challenge gender, to the link between hairstyling and community-building, or the rituals of skincare as a form of self-care, we are rediscovering beauty as a way of defining who we are and what we value.&nbsp;Modern Beauty explores this shift from historical, scientific and journalistic perspectives, in a title that will not only appeal to industry insiders, but also to all those readers with an interest in feeling well in their own skin - and letting the world know. What to expect: - A contemporary look at the universe of beauty, as told by New York Times wellness and beauty writer Kari Molvar. - A relevant insight for those linked to the beauty industry, which is in a moment of transformation, as concepts such as wellness, feminism and inclusivity become equally important. - An exploration that goes beyond the superficial and presents beauty from historical, scientific and journalistic perspectives.&nbsp;<blockquote>"This archive of the culture surrounding beauty ventures beyond a superficial exploration to study the industry through the lens of history, science, and media." -- SURFACE MAGAZINE&nbsp;"New horizons: from make-up that blurs gender lines to hairstyles that strengthen identity bonds, from body positivity to wellness rituals as a form of self-care, Kari Molvar's book is a visual journey through the change we are experiencing. (...) a freshly printed essay that arranges iconographic fragments to illuminate and understand the Zeitgeist" -- VOGUE&nbsp;"Coffee table book The New Beauty captures the current zeitgeist in the beauty landscape. Where previously we felt pressure to live up to an ideal, now the focus is on the individual. (...) Highly recommended for anyone with any interest in the cosmetics industry." -- ELLE (NL)-- "Elle, September 2021"</blockquote><h2>About Kari Molvar:&nbsp;</h2>Kari Molvar is a writer, editor, and consultant specializing in beauty and wellness. Her work has appeared in T: The New York Times Style Magazine, The Wall Street Journal, Harper's Bazaar, Town &amp; Country, Gotham, Vogue.com, and VanityFair.com, among other outlets. She grew up in Rhode Island and lives outside of New York City with her husband and two daughters.

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